A method to get customers for free is to host events that people can attend for free and then in the process, get them to learn about your business.
For instance, if you own a boutique, you can engage a fashion consultant and invite people for free fashion consultations so that they can get free advice on how to spice up their wardrobes, and then they can also be offered discount cards that they can use to shop in your boutique.
You can be sure that many of them would visit your store to find some of the fashion pieces that the stylist had recommended when they have access to discounts.
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