Supply Valuable Information to Prospective Customers
It shouldn’t be about Buy, Buy, and Buy all the time. People get irritated when they discover that you are only trying to benefit from them.
You should never position your business as a leech – you should never make people see you as that person who is trying to sell something to them only so that you can earn your commission or make profits.
You have to position your business in a way that people see it as though you were trying to help them solve a problem.
So on your websites, in your newsletter, and other marketing materials, make sure you always offer valuable, helpful information to your clients – you can maintain a 60:40 ratio. 60% of your interactions with them should be about providing them help and advice, while only 40% should be about marketing and selling to them.
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