Gone are the days when business owners wore large corporate masks over themselves, and nobody knew much about the owners of the business.
These days, people want to know who is behind a business, what they are like, what their family life is like, and so on.
They don’t just want to hear that Mark Zuckerberg is the CEO of Facebook – they want to be able to identify with Mark Zuckerberg and know what is happening in his life. Anyone that falls in love with his personality, may fall in love with his brand as well.
Many corporate organizations are demystifying ownerships these days – Bank CEOs, Pizza Chain owners, Airline CEOs; all of them are creating personal social media accounts on Facebook, Twitter, and so on.
Interact personally with your clients
On these social media platforms, they interact personally with their clients – allow them to ask questions, show them what is going on in their lives and show them who the people behind the brand are. People will feel personal about your business if they feel like you are a friend – like they know you personally and of course; they would want to do business with you because of this.
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