How to Write Sales Letters That Convert
In the past, when you wanted people to learn about your products and services, or when you want to urge them to patronize you, you send them your business proposal that would contain your sales offer.
Business proposals are still used in a few business circles but what most peoples make use of these days, is sales letters or sales copies.
It is a type of letter or mail that you send to a potential customer, urging them to purchase your products/services.
The whole point of sending sales letters to your clients is to get them aroused and excited about your product so much that they practically throw their money at you.
As a 21st-century business person, it is essential for you to learn how to write sales letters that convert.
You may hire people to write your sales letters for you, but you may have to spend thousands of dollars to hire people who can write sales letters that can convert.
You can save a lot of money and time by learning how to write your own sales letters.
Types of Sales Letters
1. Traditional Sales Letters: Traditional sales letters are written in text forms. They may also contain photos in between.
2. Video Sales Letters: Video sales letters are becoming increasingly popular. They involve recording sales texts that play on the screen like a video. If you are familiar with YouTube, then the concept of video sales letters is not exactly new to you.
Video sales letters can also be presented in the form of a voice-over artist speaking on the screen.
Video sales letters have very high conversion rates, which is why you need to learn how to use them.
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