Team Up With Other Businesses
You can take advantage of available resources by using a strategy known as ‘Host Beneficiary Arrangement.’
This strategy involves having people who have the same customer base as yours to promote your business to their customers.
For instance, if you have a nail salon, you could ask your friend who has a hairdressing salon to promote your “Weekend 25 % Discount Offer” to her clientele.
Since you are both in the fashion business, you would have the same type of clientele, but you don’t offer the same services – you are not competitors so you can easily exchange promotional services with each other for a fee.
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