Generate Qualified Leads for your home-based business
Irrespective of the kind of home based business you want to pursue, it is crucial that you set yourself up for success from the onset. That’s why you should make it your top priority to have high-quality leads. However, lead generation is not just about spamming complete strangers with ‘buy my product’ messages; you have to do it with tact if you want to succeed at it. How exactly should you go about this? Here is how:
Know What Your Potential Customers Have To Say about Your Product
You don’t have to wait until the product is ready for launch before you can start talking to your potential customers. The earlier you know what they want, their past experiences, their specific problems, and their worst fears, the easier it becomes for you to design the most suitable products for your target market.
Here are some steps you can take:
Utilize Social Media
Start a thread on relevant internet forums (just search ‘work at home forums’ or related keywords on Google and social media groups on LinkedIn, Google+, Facebook, etc. You could even try searching for popular hashtags on Twitter.
As the discussions begin, you can throw in the business ideas you want to pursue one after the other starting with the last on the list up to the one at the top. Doing this will help you eliminate ideas that are unfeasible and keep the highly rated ideas. You can locate relevant forums where your targeted customers are online and ask their opinions about the products and services you are about to launch and how well they think it can meet the particular need you wish to address. This approach will help you know what is not good enough to solve the problem it is targeted to answer before you put your money and time into developing that idea into a business.
Focus on talking about the problem you wish to address and how what you offer can be a great solution to the problem. If you have a blog or have access to someone who runs a popular blog in your niche, you can publish a post on the same issue and go through the comments to see what most people are saying on the negative. The criticisms and negative comments will help you know the weaknesses your products and services possibly have and areas you can improve before making your products and services available for the market.
Taking this approach will also help you start gathering contacts of potential customers and talking with them to know what their specific needs and worries are even before you release what you have for them into the market.
Your own website or blog
Having your website or blog will help you get the best results from this. Such a platform will also help you sharpen your communication skills and the quality of your customer care services. At this stage, you don’t need to focus much on selling your product/services. Pay attention to providing relevant information to your potential customers. Start an online discussion that will endear you to your target customers to keep them anticipating the launch of your product. You can also find prospective employees and partners from such platforms, as you will have people with varied levels of experiences and skills following the discussions.
You can have a page on all favorite social media sites such as Facebook, Twitter, Pinterest, Instagram, YouTube, and LinkedIn with a link to your site on those pages. Design slides of what you offer with PowerPoint, make videos where applicable and share them along with relevant posts. This way, you would have already gained some trust and strong followership before the official launch of your product.